India has a rich culture and history of traditional textile weaving. Examples of Indian cotton textiles date back 5,000 years ago. References to hiranya or cloth made of gold can be found in the ancient Vedas texts. Various regions, villages and communities throughout the country have unique weaving techniques with distinct customs, patterns and textures.
Earlier most of the weaving was done on traditional wooden looms powered manually rather than industrial means. The growth of these looms saw a gradual decline due to lack of resources, socio-economic difficulties, productivity and efficiency and as power looms became popular to cater to the fast fashion industry.
Asta Lifestyle collaborates with various tribal communities and weaving cooperatives that follow fair trade principles and eco-friendly production practices. Each of our textiles is painstakingly woven with every process done by hand.
By bringing awareness and attention to the disappearing craft, we aim to promote safer work conditions, provide sustainable growth and income.